Barry spent many years penning tunes for commercials prior to having his big break. He had the good fortune to feature in a Dr. Pepper commercial that, as he put it, “paid the rent for years.”
“The only way you can compete with other songwriters when you’re going for a commercial is to write the catchiest melody you can write in fifteen seconds, and if you don’t write the best one, then another songwriter will get the commercial,” Barry said to WHRB. “That’s how I got lucky into writing commercials.”
And I always write songs that are catchy by instinct. It’s just something I enjoy doing. I therefore started making jingles and won a lot of them as my tunes were catchier than those of the other men.
He continued, saying, “But it was incredibly beneficial because pop music is all about catchy melodies, hooks, and choruses, so when I found myself composing pop songs, which like I said I never really thought about doing, it was really helpful.When I eventually found myself composing pop songs, it was really helpful to have learned how to do that while I was writing commercials.
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